Customer research
Understand your customers
Use in-app community feedback, polls, and empathy sessions to connect with your customers
Connect in new ways
Customer research is foundational to product success. Once you have clarity about what your customers need, you can find innovative ways to solve their problems. Use ideas portals to capture feedback, then deeply engage with your users in new ways. Define your research plan and choose from a variety of methods to gather qualitative and quantitative data. Summarize learnings in a shared space so everyone can benefit. Seamlessly incorporate feedback into your strategic planning process when you use Aha! Roadmaps and Aha! Ideas together.
Reinvigorate customer research
Build customer empathy
Customers often tell you "what" they need. But understanding "why" can be harder to discern. You need to learn who your users are, the problems they are trying to solve, and what they actually want. Bring customers together for an online focus group so you can engage in conversation. Launch feedback polls in your ideas portal to proactively ask questions and gather input. These insights help you develop rapport with your customers and put their needs at the center of every decision.
Improve the user experience
Find out what customers think while they are actually using your product. Start an open dialog with your users about a specific feature or area of your application. Your community can interact with you and each other to discuss their needs, share experiences, and suggest potential enhancements. This feedback approach is perfect for gathering insights during beta testing or after a launch — so you can iteratively improve the functionality.
We are now far more empathetic to our customers' needs. Aha! helps us crystalize what their pain points actually are, rather than hypothesizing what we think they want.
Shri IyerVice President of Product Management, SimpleLegal
Ready to get started?
Choose Aha! Roadmaps for a complete product management solution that includes essential idea management functionality. Select Aha! Ideas to try out innovative new customer research methods.
Everything you need to gather customer feedback
Top capabilities for customer research
Document customer research | Capture research plans, interview notes, and learnings in a central place. Share them internally to keep customer needs top of mind. |
Segment feedback | Create segments to identify similar groups of customers and analyze the top-requested ideas across each group to inform prioritization decisions. |
Schedule conversations | Invite people who voted or commented on an idea to a live empathy session so you can explore a shared need from multiple points of view. |
Conduct feedback polls | Launch a poll in your ideas portal to get instant feedback on what customers care about and which design option resonates the most. |
Get immediate insights | Use in-app feedback widgets to collect ideas and start a chat-based conversation while customers are using your product. |
Analyze learnings | Reference transcripts from feedback sessions. Highlight the most insightful comments, summarize findings, and turn feedback into ideas. |
Put customers first | Embed customer-centric thinking in your product development process when you use Aha! Ideas and Aha! Roadmaps together. |
